Can Graphic Design Save Your Life?
平面設計可以拯救你的生命嗎?


The first major exhibition exploring the relationship between graphic design and health opens at Wellcome Collection in September 2017. Comprising some 200 objects including hardhitting posters, flashing pharmacy signs, and digital teaching aids, Can Graphic Design Save Your Life? considers the role of graphic design in constructing and communicating healthcare messages around the world and shows how graphic design has been used to persuade, to inform and to empower.

The exhibition considers the persuasive strategies employed in shaping public perceptions around smoking, featuring luxuriant advertising campaigns from the 1980s. It also reveals the imaginative educational approaches taken to instruct us about our bodies, from 16th century anatomical pop-up books to 21st century apps, through to comic books advocating safe sex. The role that design plays in informing and orientating people in medicalised spaces is also explored. These include the use of brightly coloured design schemes in children’s wards to transform the hospital experience and improve patient wellbeing in settings traditionally considered to be intimidating and unpleasant.

The exhibition covers corporate identity in the pharmaceutical industry, and considers how graphic designers deliver clear healthcare instructions to consumers through carefully designed colour coding systems, written instructions and pill packaging. The front-line response in battling epidemics continues to be crucial in global health. Renaissance plague notices and Victorian quarantine bills are displayed alongside global public health campaigns sparked by the emergence of HIV/AIDS in the 1980s and Ebola and Zika in Africa and Brazil respectively in the last few years.

The final part of the exhibition considers how graphic design can empower people and provoke an individual response. Inspired by a contemporary reimagining of Ken Garland’s First Things First manifesto (1964), this section includes powerful campaigns focused on raising awareness of breast cancer, and other complex conditions.

第一個探討平面設計與健康之間關係的大型展覽 《平面設計可以拯救你的生命嗎?》 將於2017年9月在惠康收藏館開幕。該展覽匯集了包括措辭激烈的海報、閃爍的藥店標誌和數字化的教學器材在內近200件物品,展現了平面設計在世界各地構建和傳播衛生保健信息方面的作用,以及它如何被用於說服、宣傳和賦權。

通過回顧20世紀80年代以來豐富的廣告宣傳活動,這個展覽討論了那些為引導公眾對吸煙的觀念而採用的勸說策略。該展覽還將展出多種富有想像力的教育方式,從16世紀的解剖立體書到21世紀的應用軟件再到倡導安全性行為的漫畫書,目的是教導人們正確地認識自己的身體。展覽還將關注平面設計在醫療空間中為人們傳達信息和導向的作用,包括在兒童病房中使用鮮豔顏色的設計方案,以及通過改善那些傳統上被認為令人不安的醫療環境來轉變病人在醫院的體驗,還有提高他們的福祉。

該展覽也涵蓋了製藥行業的企業形象設計,探討平面設計師如何使用設計在色彩編碼系統、書面說明和藥丸包裝上向消費者傳遞明確的醫療信息。展覽中同時呈現的還有:文藝復興時期的瘟疫通知、維多利亞時期的檢疫法案以及和愛滋病、埃博拉、塞卡病毒相關的宣傳設計。

展覽的最後一部分將討論平面設計如何賦予人們權力和激發回應。受到肯加蘭的《當務之急宣言》(1964)的一個當代重塑版本啟發,這部分將包括針對提高對乳腺癌和其他復雜疾病認識的有力宣傳。

展覽場地:Wellcome Collection 惠康收藏館
展覽時間:07 September 2017 – 14 January 2018
更多信息:www.wellcomecollection.org