Fun for All : Affordable Art Fair Returns to Hampstead Heath in May 2024

The Affordable Art Fair Hampstead marked a significant milestone as the second UK fair in its 25th Anniversary year and concluded the spring season with a flourish. This year’s event, held on the picturesque Hampstead Heath, showcased a diverse array of contemporary art from both local and international galleries, representing 15 countries worldwide. Notably, 17 new galleries made their debut, adding to the vibrant tapestry of artistic expression.


The fair offered an extensive selection of artworks priced between £50 and £7,500, ensuring that there was something to suit every taste and budget. From established artists to exciting emerging talents, the Affordable Art Fair Hampstead provided a platform for discovery and delight. This year’s edition boasted a huge variety of contemporary art from an impressive roster of local and international galleries hailing from 15 countries, as well as exciting emerging artists from across University of the Arts London in Made in Arts London’s showcase, and finalists in the Jackson’s Art Prize 2024.

Visitors to the Hampstead Fair were greeted by an engaging new installation from Jules Wittock, a talented young artist based in Brussels. Wittock is renowned for his detailed, immersive labyrinths, each designed with an entrance and an exit, where the path to the solution forms a hidden word. Guests were invited to step into Wittock’s imaginative world and explore his hand-painted labyrinths adorning the walls, offering a unique opportunity to lose themselves in art.

One of the highlights of the fair worth mentioning was its partnership with ARTHOUSE Unlimited, a charity that empowers adults with learning and physical difficulties by showcasing their artwork. This initiative not only displayed their talents but also fostered a sense of inclusion and purpose within the artistic community. Artworks from ARTHOUSE Unlimited’s creative community were available for viewing and purchase, with 100% of funds raised supporting the charity’s sustainability and growth.


In addition to the art on display, the fair introduced various initiatives to enhance the visitor experience. The Doggy Photobooth, a returning favorite, allowed visitors to immortalize their four-legged friends with the expertise of professional dog photographer Amie Barron. Family Hour on weekends provided entertainment for children with activities like scavenger hunts, face painting, and educational tours of the fair, ensuring that art appreciation was accessible to all ages.

The fair also offered a unique social experience with the only rooftop bar on Hampstead Heath. Visitors enjoyed English wine, Champagne, and daily wine tasting classes courtesy of MUST Wine. The festivities continued with Summer Lates, featuring art, music by DJs, and refreshing drinks, making the Affordable Art Fair Hampstead a vibrant celebration of creativity and community.

The Affordable Art Fair Hampstead Heath 2024 was a testament to the enduring appeal of art as a medium for expression, connection, and celebration. By bringing together artists, galleries, and art enthusiasts in a stunning natural setting, the fair exemplified the spirit of inclusivity, diversity, and creativity that defines London’s dynamic art scene. The fair’s relaxed and enjoyable atmosphere made it a must-visit event of the spring season, offering the perfect combination of Hampstead Heath’s beautiful scenery and the opportunity to purchase delightful and reasonably priced artworks. Truly a “fun for all” event, the Affordable Art Fair Hampstead not only provided a rich cultural experience but also recorded impressive sales, solidifying its status as a springtime essential.



Affordable Art Fair, Hampstead Spring
8 – 12 May 2024
Hampstead Heath, London


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